Case Study · Watches & Accessories
MVMT Watches — a Shopify rebuild for real revenue.
+2.1× AOVBundle EngineFaster PDPs
The Problems
- Average order value was capped — no smart bundling on PDPs.
- Product pages felt static; conversion plateaued for months.
- Post-purchase experience missed obvious upsell revenue.
- Heavy JS was slowing time-to-interactive on mobile.
The Improvements
- Bundle builder that recommends straps + watch combos.
- PDPs with editorial storytelling, lookbook shots, and reviews.
- One-click post-purchase upsell flow with matched accessories.
- Lazy-loaded scripts and deferred third parties for speed.
The Solutions Implemented
- Custom Shopify Plus bundle engine with dynamic pricing.
- Rebuy + Loox integration for personalized upsells and UGC.
- Klaviyo browse / winback / VIP flows.
- Performance pass: script defer, image priority hints, CDN tuning.
The Results
- Average order value more than doubled on bundle SKUs.
- PDP conversion rate climbed after the redesign.
- Post-purchase upsells added meaningful incremental revenue.
- Mobile time-to-interactive cut roughly in half.
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