Case Study · Pet & Lifestyle
DW Pet Products — a Shopify rebuild for real revenue.
+198% Revenue5.2× ROAS1.4s LCP
The Problems
- Store wasn't optimized for one-product hero SKUs driving most sales.
- Product page had weak copy and no video demonstrations.
- Checkout drop-off was over 70%.
- No retention strategy — repeat purchase rate was near zero.
The Improvements
- Rebuilt homepage around hero product with video-first storytelling.
- Conversion-optimized PDPs with UGC video, FAQ blocks, and guarantees.
- Simplified checkout with express payments and trust badges.
- Post-purchase flows and subscription options for recurring revenue.
The Solutions Implemented
- Custom one-product store template built for paid traffic.
- Integrated Loox for video reviews and Rebuy for smart upsells.
- Configured Shopify Shop Pay + Apple Pay for one-tap checkout.
- Klaviyo winback flows and SMS retention via Postscript.
The Results
- 198% revenue lift in 60 days.
- Paid ROAS climbed from 2.1× to 5.2×.
- Checkout completion rate improved 3.4×.
- Repeat purchase rate now sits at 28%.
Want results like DW Pet Products?
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