Case Study · Activewear & Performance
Gymshark — a Shopify rebuild for real revenue.
Drop-Ready8-Figure ScaleGlobal CR Lift
The Problems
- Traffic spikes on drops caused slow PDPs and cart failures.
- Ad-driven landing pages didn't match creative, hurting ROAS.
- Inventory syncing across regions caused overselling on hot SKUs.
- Mobile navigation buried collections during peak launches.
The Improvements
- Drop-optimized templates with pre-cached hero assets and countdowns.
- Modular landing pages that mirror ad creative one-to-one.
- Real-time inventory awareness with graceful low-stock UX.
- Mobile-first mega menu built for one-thumb browsing.
The Solutions Implemented
- Custom Shopify Plus theme with edge-cached drop pages.
- Server-side conversion API for accurate Meta / TikTok tracking.
- Inventory guardrails and back-in-stock automations.
- A/B testing framework baked into the theme.
The Results
- Drop pages held sub-second LCP under peak traffic.
- Paid ROAS jumped after creative-to-page matching.
- Oversell incidents dropped to near zero.
- Mobile conversion rate materially higher post-launch.
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